A Beginner’s Guide to TikTok Marketing

TikTok Marketing

Despite being a fairly new platform, TikTok is still the third-largest social media app in terms of active users, behind only Facebook and Instagram. 

There are currently around 7.32 million active users on TikTok, which is only set to grow in the next few years. 

If you are keen to start using TikTok to promote your business but are unsure where to begin, then the guide below will tell you everything you need to know.

Read on to discover:

  • What is TikTok marketing? 
  • How to create a TikTok business account
  • How to create a TikTok marketing strategy 

What is TikTok marketing? 

TikTok marketing refers to the process of using TikTok and TikTok content to promote your business and the products or services that you sell, and with it being the third-largest social media app, you will find your audience.

TikTok marketing involves creating short videos that actively engage with your followers and promote your offerings. 

How to create a TikTok business account

If you do not yet have a TikTok business account, you will be pleased to hear that this is very simple to set up. 

  • Download the TikTok app 
  • Create a new account 
  • Go to your TikTok profile and tap the menu in the top right-hand corner
  • Tap Settings and Privacy 
  • Tap Manage Account 
  • Tap Switch to Business Account
  • Choose the category that best relates to your business type

Once you have switched to a TikTok business account, you can enjoy several additional features, such as ads and analytics, sound clips, scheduling tools, and website links. 

How to create a TikTok marketing strategy

Define your audience 

To be a success on this platform, you need to be able to tailor your content to your target audience. To do this, you first need to define who your audience is.  

Create quality videos

The next step is to start creating quality TikTok videos. If you are new to this platform, it may take you a little while to get used to this process, but don’t worry. You will get there. 

It can be really useful to check out what is trending on TikTok, which you can do via the TikTok Discover page. 

It can also be a good idea to share stories about your business. For example, any charity giving you are involved in or any corporate social responsibility campaigns you run. 

Use TikTok ads 

If you want to reach a wider audience without having to spend months building up your following, then TikTok ads can get you where you need to be faster. 

The cost for these ads is based on bids in the same way that Facebook and Instagram ads are. 

Work with influencers

Another highly effective technique is to partner up with influencers on TikTok. These people already have a strong following and work within your niche. 

You can try reaching out to influencers by sending them free products or asking them if they want to collaborate on a video. Remember, there must be something in it for them as well as your business. 

Monitor your performance 

As with any digital marketing strategy, you need to make sure you monitor your performance on TikTok so that you can make any necessary adjustments to your campaigns.

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