Netslovers 
Backlinks are links that point back to your website. They’re important because Google uses them to determine how relevant your content is for specific keywords. here is a basic tips and backlink checklist for your small business or website.
What Are Backlinks?
A link is an anchor text (the words) that points back to another site. Ok, but the linked word needs to be one of your long or short business or blog keywords.
Links are used by search engines to help users find websites. Search engines use links as a ranking factor. and don't worry about if your backlink is do-follow or no-follow, both are important nowadays and can give your website more reputation degree and increase your domain authority.
If a webmaster has lots of high-quality links pointing back to his or her website, then he or she will likely appear higher in search engine results pages than competitors who do not have such links.
A high-quality backlink refers to a backlink in a website that cares about your niche, hyperlink over one of your long-tail or short keyword, and the website backlink to you is higher Domain Authority
Why Do They Matter?
There are two main reasons why backlinks are important.
First, they provide a signal to Google that your website is relevant to the terms people are searching for.
Second, they allow you to build trust with other sites.
Trust is one of the most important signals that Google uses when determining how trustworthy a website is.
Basic Backlink checklist
A link is an online connection between two websites. These connections are called backlinks because they “back” up one website to another. Backlinks help search engines understand the importance of a particular website by showing other sites that link to it. This helps search engines determine whether a website should appear higher in search results.
Linking Strategies That Work
There are three main ways to build links to your site:
1) Guest posting – Write articles on blogs and post them on social media with a link back to your own site.
2) Social bookmarking – Share your site on social media platforms like Facebook, Twitter, LinkedIn, etc.
3) Directories – Submit your site to directories like Google My Business, Yelp, Bing Maps, and more.
