Whether you sell clothes, furniture, or books, if you are a seasonal seller, you know how boring things can get during off-seasons. Thus, utilizing the right season to boost sales is the only way to stay alive in the market and keep your product running.
During the COVID-19 pandemic, the increased dependency on online shopping platforms raised e-commerce sales by 43% in 2020. Now, about 70% of the US shops are online. Hence, having an appropriate operating model to attract online customers is imperative for businesses to boost their sales.
This article enlists the most effective strategies to promote your seasonal sale online and be your ultimate guide to top the sales chart this season!
Customize your website
The first impression of any person or object affects one's ultimate thoughts. Hence, you must have that perfect first impression on your consumer. Mesmerize your customers with an interactive webpage that sings the season with its aesthetic. Sprinkle the essence of that summer glow and lure the customers into buying your stuff.
Organize your website, and add appropriate navigation boxes and high-quality product pictures with clear descriptions. Use the right color palette to decorate your homepage according to season and level up your landing page.
A landing page is one of the most important ways to educate your customers about your brand’s identity. It should phrase your brand’s goals with the ultimate shopping experience one should expect in the most subtle way possible.
Offer your customers the bliss of the season by giving them exclusive seasonal discounts and loyalty coupons. Plus, market these offers wide and open on your homepage.
To convince the customers to buy rather than only survey your products, you can also hold limited-time offers and flash sales. They are a proven gem to increase sales by creating a sense of urgency for consumers.
Google, Facebook, and Instagram ads are the best way to promote seasonal sales. They do their job while customers enjoy their leisure time online on various platforms.
With these ads, you can highlight your seasonal offerings to potential customers and catch their attention. But make sure your ad directly takes them to your landing page. This way, the chance for the customer to buy your products increases.
Trend-setting media marketing
To leave your mark and be remembered by people, you must address the current issues. Being a trendsetter or even a trend-breaker would do. To captivate the audience's attention from their busy schedules towards your product, you need to market them in a way that stands out.
Make your creative marketing team brainstorm ideas for an advertisement that not only sells a product. But tells a tale, sparks an idea, or compels people so that the audience is left thinking about you even after your ad ends.
A more targeted approach to online marketing is email marketing. Creating an email campaign and personalizing emails is super easy these days with an online email maker.
They let you organize your newsletter list and send special offers to your customers. You can use sale email templates on PosterMyWall to make captivating designs that resemble your brand's theme for the season.
In addition to that, make sure to add a seasonal eye-catching heading such as:
- Sizzling Summer Savings
- Splash into summer with our latest collection
- Fall for our designs this fall
Email is a classic invitation method to make your loyal customers feel special. You can also offer extra discounts to your regular buyers as a token of gratitude. Plus, to pique their curiosity, you can also send a few of your designs of the season in the email as a sneak-peak into the latest seasonal volume.
Social media marketing
In the days when the average time spent by each person on social media is approximately 2 hours—one should not turn their back on marketing via these apps. In addition to running Facebook, TikTok, and Instagram advertisements, you should also consider marketing your sale through posts and reels.
Create stylish flyers to post on your social media handles. Take the help of sale flyer templates available online to help you with the designing!
One can collaborate with lifestyle or fashion bloggers to promote your sale to reach the targeted audience. You may ask them to try your product and show people how it turns out. This method has become a very prevalent technique for brands to promote.
This way, the influencer gets content, whereas the brand gets the marketing without going big on budget. It can easily cut down on paying actors and the creative team—an intelligent technique overall with a win-win situation for both parties.
In addition to that, through this way, you can gain the trust of your consumers. Because it is statistically proven that people tend to buy the products that are tried and tested by their favorite bloggers, as they trust their preference.
Giveaways and contests
Garner attention to your seasonal offerings by holding online contests and giveaways. Put out a post on your Instagram. Ask people to like and share your post on their stories and tag the brand. Pick winners randomly and gift them a package of the best pieces from your newest collection. Everyone loves free stuff, to be very honest!
This technique will not just earn your sale a free promotion but will spark excitement in the customers. For a good sale is every budgeted shopper's dream place.
In short, there are many ways to convince consumers, so be mindful of which path you choose. Because you are not just asking them to buy your product, you are letting them know that your product is suitable for them.
In some way or another, the brand caters to customers’ needs and values their preferences. Because while a business may be all about profits, it is also necessary for them to build loyal customers. Doing so supports your growth and validates the quality of your products.