Top 10 Tools Every Digital Marketer Should Know About In 2023

digital marketing

You will find different marketing tools that will help you become a  better digital marketer. Want to create interactive images for your audience? You have Canva. If you want to analyse the traffic on your website, you can use Google Analytics. 

There is no end to the number of tools that are available in the market! Thanks to AI, we now have more and more tools coming up every month. A smart digital marketer should know how to use some of the best tools, if not all,  to make their work easier. Moreover, learning to use these tools is not difficult. You can easily incorporate them into your marketing strategy with self-learning or with the help of a digital marketing expert.

In this article, we will talk about 10 such tools. You will learn about their use and how you can incorporate them into your digital marketing strategy.

Why Do We Need Digital Marketing Tools?

Digital marketing tools do more than make the job of a marketer easier. With increased digitisation, studying your customers has become more challenging. If you have the right digital marketing tools, you can study your target audience well and reach out to them on a larger scale.

Moreover, digital marketing requires a different approach than traditional marketing. There is no physical movement involved. You can reach out to your customers in seconds. But so can your competitors. To stand out, you have to do things quickly and smartly.

These tools can save you time and resources, helping you take a data-driven approach to optimising campaigns for better results. Moreover, they can help you achieve personalisation – a key factor in engaging modern consumers. 

Different tools will offer you different marketing solutions. Some might help you with curating content, while others will generate more leads. You have to use a mix of these tools in your marketing strategy to get the most. If you are unaware of these tools and their use, you could take up a digital marketing course that will not only teach you about these tools but also keep you updated with their new features.

Let’s now take a look at some of the most helpful digital marketing tools in 2023.  

Top 10 Digital Marketing Tools

1) Google Analytics:


  • What it does: It helps to track and report website traffic. You can get user insights such as acquisition sources, page views, and more.
  • Benefit:  You can understand your audience's behaviour. Marketers can measure the effectiveness of marketing campaigns and optimise websites for better engagement and conversion.
  • How to use: Sign up for a free account. Then, add a tracking code to your website and start analysing the data collected in the dashboard.

2) Google Ads:

  • What it does: It is an online platform for advertising where you can bid to show web users short ads and listings for services, products, or videos.
  • Use: Targeted advertising can help you gain more traffic and sales. Google Ads are most common and useful for lead generation and brand visibility.
  • How to use: Start with creating an account. Set up your ad campaign (defining budget, target audience, and goals), create ads, and launch.

3)  Trello:

  • What it does: Trello helps keep your work organised. A collaboration tool, it organises projects into boards, lists, and cards. It is more useful for project management than direct marketing or content creation.
  • Benefits for marketers: You can use this tool for project management, tracking progress, and team collaboration.
  • How to use: Create a board for a project. Then, you can add lists to represent different stages or tasks. You even have the flexibility to create cards for individual tasks.

4) Canva Business:

  • What it does: If you want to create high-quality images, Canava is the tool you need. You can create high-quality visual content with Canva, from Instagram posts to reels. It is primarily for content and image creation.
  • Use: It is easy to create professional-looking marketing materials, social media posts, and more.
  • How to use: Choose a template or start from scratch. Use drag-and-drop features to add elements and customise your design.

5) Slack:

  • What it does: A messaging app for businesses that connects people to the information they need. Mainly for internal communication, not directly for marketing or content creation.
  • Use:  You can enhance team communication and collaboration. It is best for teams that are working remotely. 
  • How to use: Create a workspace, invite team members, and start using channels for different topics or projects.

6) HootSuite:

  • What it does: A social media management platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube. You can use it for content scheduling and social media analytics. 
  • Benefits for marketers: Schedule posts, track social media performance, and manage all social media accounts in one place.
  • How to use: Connect your social media accounts, create content, schedule posts, and monitor performance.

7) Yoast SEO:

  • What it does: A plugin for WordPress that helps with search engine optimisation. 
  • Benefits for marketers: Improves website's SEO, making it more visible in search engine results, mainly for optimising website content for better search engine ranking. 
  • How to use: Install the plugin in WordPress, use it to analyse content for SEO and readability, and follow suggestions for improvement.

8) Ahrefs:

  • What it does: A toolset for SEO and marketing encompassing a large data index of backlinks.
  • Use: keyword research, site audits, competitor analysis, and backlink research.
  • How to use: You can use the Site Explorer to analyse competitors, the Keywords Explorer for keyword research, and the Site Audit tool for SEO health checks.


  • What it does: This tool offers solutions for SEO, PPC, content, social media, and competitive research.
  • Benefits for marketers: This tool can improve online visibility and discover marketing insights.
  • How to use: Use its various tools for keyword research, site audits, competitor analysis, and tracking your SERP positions.

10 ) MailChimp:

  • What it does: It is an all-in-one marketing platform for small businesses, focusing on email marketing.
  • Benefits for marketers: Manages mailing lists, creates custom email templates, and automates marketing campaigns.
  • How to use: Create an account, build an email list, design emails using templates, and set up email campaigns.


For every marketer, the use of digital marketing is no longer a choice but a necessity. You don’t have to worry about delivering results on time and keeping up with your competitors. The tools discussed in this article will cut down on your time, help you understand your audience better, and generate leads.

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