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When it comes to SEO for Shopify, titles and meta descriptions are key. These elements are essential for making your website rank well.
If you want to rank well, make sure that your titles are fantastic and your meta descriptions are epic. There are other ways to improve your SEO for Shopify…
Site structure
The structure of your website is critical for both search engine rankings and the user experience. A well-organized site makes it easier for visitors to navigate and find the products they're looking for.
If possible, keep the navigation easy and make sure that each page has as few clicks as possible from the homepage.
Search engines consider dwell time (the amount of time that passes between clicking one of the search results and heading back to them.) when ranking your website.
The longer your users stay on your site, the higher your ranking will be. This is because longer dwell times indicate that your content is satisfying users' queries.
This is why it's critical for your Shopify site structure to be designed to hold your visitors' attention for as long as possible. And don't forget to create content that gives them real value.
One way to increase your rankings is to create high-quality backlinks. These are links that point to your site, but not all backlinks are created equal.
Duplicate content
To overcome this problem, Shopify users can use rel=”canonical” tags on their product pages.
These tags tell search engines which version of the page is the original and should be indexed.
They also allow users to use the 301 redirect feature. For those who don't want to deal with these technical aspects, they can hire an SEO expert.
Shopify is prone to duplicate content because it allows store owners to associate products with more than one collection.
This means that each collection can generate a unique URL, which includes the canonical tag pointing to the associated product page.
In addition, internal links may lead to different URL variations or a master copy of the page. This results in split ranking signals between different pages and may confuse Google as to which SERPs to rank for.
When searching for a product, consumers often use variant search terms. By making variations on a page, you can increase conversions and eliminate the duplication problem.
One way to do this is to include a variant ID number in the URL. This will help users navigate the product pages with less effort.
You can also highlight key variations by loading specific drop-down options directly from the link.
XML sitemaps
The first step in optimizing your Shopify e-commerce store is to submit a sitemap to Google. A sitemap is a list of all of the URLs to your store. Sitemaps make it easy for search engines to find and index your pages.
Shopify automatically creates a sitemap for you, but you can also manually submit an XML sitemap.
XML sitemaps are not a substitute for a website's HTML version, but both are important for SEO. Search engines like Google love websites that are organized and easy to navigate.
But HTML sitemaps look better for customers because they have clickable links, making it easier for them to find a particular product.
Once you've created a Shopify XML sitemap, you should take care to verify that your website is listed in the directory.
This is necessary because a shop's XML sitemap may contain duplicate pages or false positives. Make sure your sitemap does not include pages like vendor/types, default collection pages, or pagination.
Link building
To achieve a high search engine ranking, you'll need to generate quality backlinks to your Shopify website.
High-quality backlinks will improve your domain score and credibility, so the more domains linking to your site, the higher your rankings will be. Here are some proven tips for building links to your Shopify website.
First, use the right keywords. These need to match the content of your Shopify website, and they should also match the intent of people searching for the product or service you're offering.
This is particularly important when considering the competitiveness of your chosen keywords. For example, if you sell t-shirts, you might use a different set of keywords than someone looking for a new shirt.
Next, avoid placing too many outbound links. While some links may be valuable, they could hurt your site's reputation.
For example, you shouldn't link to spammy or dead-end pages. Not only will readers not return to your website, but search engines may also not rank you well.
However, linking to relevant sites can improve your user experience.
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