A content strategy is a plan for creating, distributing, measuring, and optimizing content across channels. It’s about more than just writing great content; it’s about thinking strategically about what type of content works best for each channel.
Content Strategy is an important part of any digital marketing campaign. This guide will teach you how to create a content strategy that works for your business.
Define your goals.
Before you start planning your content strategy, make sure you understand why you need one. What do you hope to accomplish with your content? How will you measure success? Once you have these answers, you can begin developing a strategy that aligns with your objectives.
Identify your audience.
To develop a successful content strategy, you first need to identify who your audience is. This means understanding where they spend their time online, how often they visit different sites, and what kinds of content they prefer.
You also need to consider the context of your content—what kind of content would work best for them at different times of day, on different devices, and in different places?
Determine which channels will work best for reaching them.
Once you understand your audience, you can start developing a content strategy.
First, determine which channels you should focus on.
These might include blogs, social media, email newsletters, search engines, mobile apps, and so forth. Next, decide whether you should create original content or repurpose existing content.
Finally, think about the frequency with which you should post new content.
Create a content calendar.
To develop a successful content strategy, you need to create a content calendar. This will help you identify when you should publish new content and how often you should do so.
You also need to consider where you should place your content.
For example, you might choose to publish blog posts on Tuesdays and Thursdays, while posting videos on Fridays.
Once you’ve developed your content strategy, you need a way to measure its success.
There are several ways to do this. One option is to use Google Analytics to track the number of views, clicks, and conversions.
Another option is to use a third-party analytics platform like Brightcove or Adobe Experience Manager (AEM).
These platforms allow you to set up custom goals and events that trigger actions based on certain criteria.